Mission
A message from our CEO, Kimo Gandall. October 2025.
Ius est ars boni et aequi -- "Law is the art of the good and the just."
We are the true access-to-justice company; not merely legal research, but legal results.
For decades, the American people, C-suite executives, and the academic elite were sold into a mindset that if we created enough process, enough procedure, enough consistency—America could somehow usher in a utoptian sense of justice. Of course, this 'process-orientated' justice avoided the key problem with 'access-to-justice': nobody could access, or worse, even understand, what the plain text meant. And so we live in an age of "water, water everywhere, nor any drop to drink." The text of law is everywhere—indeed, Harvard Law just published most of it. And yet, it remains as elusive as ever.
We must revive the Classical Legal Tradition's Public Law
The Classical Legal Tradition understood that law must be public to be legitimate. Not public in the sense of "published somewhere in the Federal Register," but genuinely accessible—comprehensible to citizens, transparent in application, and accountable in its outcomes.
In Rome there was a different idea of justice—that law must be publicum (public) to be legitimate. When the Senate published the Twelve Tables in 450 BC, laws were carved into bronze tablets and dis-played publicly in the Forum for all to read. This broke the patrician monopoly on legal knowledge—previously only priests knew the laws and could manipulate them against plebeians. The public posting embodied the principle that justice requires transparency: citizens cannot follow laws they cannot know.
Modern Obfuscation
Today's legal system has abandoned this principle. Law and politics are intrinsically linked—even the 'textualist' Supreme Court recognizes this reality. Whether through textualism, originalism, or their liberal variants like living constitutionalism or Breyer's pragmatism, our interpretive frameworks have obfuscated rather than clarified the legal system.
The result? The common citizen—even educated elites outside the legal establishment—cannot participate meaningfully in our polity without risking decades of expensive, unpredictable liability. Business leaders make strategic decisions blindfolded, unable to predict which regulations will entrap them. Healthcare providers navigate an ever-shifting maze of compliance requirements, where yesterday's best practice becomes tomorrow's violation. Insurers face regulatory whiplash and political targeting, with rules changing faster than systems can adapt. Every contract, every claim, every business decision has become a potential legal tripwire—not because actors are malicious, but because the system itself has become unknowable.
Two Revolutionary Forces
First, the privatization of justice. Congress itself has given up on public courts. Through the Federal Arbitration Act and newer systems like the No Surprises Act's Independent Dispute Resolution process, disputes that once went before judges now go to private arbitrators. These systems were sold as faster and cheaper alternatives to litigation. Instead, they've created an "arbitration state" where repeat players know the rules, choose the arbitrators, and win consistently—while one-time participants lose before they even begin.
Second, the rise of artificial intelligence. AI promised to democratize legal knowledge, but it's delivering dangerous nonsense. Large language models hallucinate fake cases and fabricate quotes. ChatGPT wrappers dressed up as "legal AI" produce pages of impressive-sounding analysis that crumbles under scrutiny. LinkedIn drowns in AI-generated "thought leadership" that says nothing. Clients are exhausted—they need real solutions, not more content. They need answers that work in practice, not rehearshed videos that sound smart in demos.
The Solution is AI tailored to a workflow—"Boring AI"
I proudly tell clients almost daily that we do not provide generic solutions. Every solution provided by Fortuna-Insights is tailored to a particular workflow; reviewed by humans; and issued in a reasonable, ROI-inducing time.
For example, in the Medical context, that means end-to-end integration, and transparent, publicly accessible algorithms. That means boring integrations—like API integrations to Epic, or FinRe. It means meeting with teams, hearing their problems, their day-to-day needs, to automating each step of the cycle.
It means, fundamentally, not relying on ChatGPT wrappers; it means building our own, proprietary machine learning models for the core of client harms—whether that is calculating the systematic impact of hospital geographies, approximately and understanding vague legal system in a predictable way, or providing basic, non-AI software solutions.
It means being the boring, end-to-end solution when every other AI startup wants to create the next "ChatGPT for law."
Because accessible justice isn't about understanding the law. It's about the law understanding your business.
Ce n'est pas par le chemin du néant que vous arriverez à la création
(It is not by the path of nothingness that you will create anything).
Kimo Gandall
Chief Executive Officer
Fortuna-Insights